Music Industry Charity Bike Ride Shifts up a Gear

Last year’s inaugural ‘Three Men on a Bike’ fundraiser was a resounding success, raising £22,000 for the Music for All charity and the British Heart Foundation. The Three Men team, led by Roland UK’s Board of Directors, cycled 430 miles from Land’s End to London, supported by  some of the music industry’s finest (and fittest) people.

Since then however, things have gone downhill. The glory has faded, the bikes are in storage and Tim, Simon and Peter are far removed from the Lycra-clad vision of days gone by: too much time in meetings, not enough time in the saddle. So, out of a desire to give something back (especially the recently-gained stone or three) the Three Men are announcing their toughest challenge yet.

In August 2012, the team will set off from John O’ Groats to Lands End, aiming to raise an inflation-busting £40,000 on behalf of the Music for All and Children in Need charities. Larger cycling shorts have been ordered and the bikes have been strengthened, ready for training to begin in January 2012.

With 2012 being the year of the Olympics, a ‘Music for All’ torch will be carried throughout the ride, being passed between the guest riders taking part in the various stages. Already confirmed are Si and Tel from PMT and Alex Martin from Red Dog. If you’re a Managing Director within the music industry, we’d love you to join our elite group of torch bearers, so please get in touch.

And so once again, the call to the saddle goes forth. The Three Men are looking for like-minded souls to join the team, and get involved in a brilliant and worthwhile cause. And maybe, just maybe, become more attractive to the opposite sex in the process – it’s all about the glutes apparently.

If you’re interested in getting on your bike, please e-mail